Wind and Throttle

Brand Development & UX/UI

Meet the Company

Wind & Throttle is a motorcycle apparel company who take pride in curating the best-fitting, great-looking women’s motorcycle gear. They make it quick and easy for women to find great-fitting apparel in a world full of men’s motorcycle apparel.

The Brand Creation

Almost a full brand project, we created their brand identity, logo, brand guide, social media graphics, typography, asset creation, and more.

They wanted a brand that could express and communicate their customer’s desire for a faster, simpler way to find and purchase great-fitting, good-looking motorcycle apparel for women, through imagery and the overall “feel” of the website.

We accomplished that “feel” by implementing a user experience strategy, color palette, typography, and a logo, altogether forming a complete and cohesive emotionally-enhanced experience for their customers.

Conclusion

We took a great company and gave it a brand identity that allows them to easily and effectively communicate with their target market, so they can provide their customers with a fast and easy way to buy women’s motorcycle apparel that fits great, and looks great too.

View the Site

Or try the site out for yourself! Click below to see the completed build.

Check it out

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Project Scope

Brand Identity Concept
Logo Creation
Brand Guide
Social Media Graphics
Brand Collateral
Stationery
E-Marketing
Color Palette
Typography
Asset Creation
UX/UI
Website Planning

Roles

Toolkit

Testimonial

"Stephanie was incredible in every way. She designed a beautiful new website for us and communicated clearly with our developer to bring it to launch. She designed a gorgeous new logo providing different iterations and helpful suggestions. Her turn around time for every part of the project was very quick and the work she did was always top notch. We also loved the social media images she designed that made it easier for us to promote the website launch, logo/rebrand, and new products. Stephanie was professional and helpful throughout the entire process and we've already recommended her to colleagues. We'll definitely be requesting more of her services in the future!"