Wind & Throttle is a motorcycle apparel company who take pride in curating the best-fitting, great-looking women’s motorcycle gear. They make it quick and easy for women to find great-fitting apparel in a world full of men’s motorcycle apparel.
Almost a full brand project, we created their brand identity, logo, brand guide, social media graphics, typography, asset creation, and more.
They wanted a brand that could express and communicate their customer’s desire for a faster, simpler way to find and purchase great-fitting, good-looking motorcycle apparel for women, through imagery and the overall “feel” of the website.
We accomplished that “feel” by implementing a user experience strategy, color palette, typography, and a logo, altogether forming a complete and cohesive emotionally-enhanced experience for their customers.
