Gifted needed a refined brand presence to match the quality of its upscale retail experience in Los Angeles. While the business had strong repeat customers, its visual identity lacked consistency and did not reflect a luxury position. We led a rebrand that elevated the existing logo and color palette, developing a full logo suite, custom patterns, and supporting graphics to create a more polished and cohesive system. The Shopify site, which housed several thousand products, was completely reorganized and rebuilt to improve usability and better guide the shopping experience. In addition to the website, we produced new printed assets to unify the brand across both in-store and online touchpoints, resulting in a more elegant and consistent identity.
